The National Road Safety Alliance (NRSA) was born out of a growing concern over the rising number of road accidents in the Philippines. Recognizing the urgent need for action, a road safety advocate, and a concerned citizen came out to form an organization dedicated to promoting safer roads for all.
Our journey began with a simple yet powerful mission: to save lives by preventing road accidents through education, advocacy, and community-driven initiatives. With road crashes affecting thousands of Filipinos every year, we saw the need to raise awareness, improve road discipline, and push for stronger policies to enhance traffic safety.
From conducting driver and pedestrian safety workshops to launching the IMPACT Project, a platform for learning from real-life traffic incidents, NRSA has been at the forefront of creating a culture of responsible road use. We collaborate with government agencies, private organizations, and local communities to implement sustainable road safety solutions that make a real difference.
As we continue to grow, we remain committed to our vision: a Philippines where roads are safer, accidents are preventable, and lives are protected.
Responsible for implementing the organization’s mission,
managing programs, and ensuring financial sustainability.
James Larracoechea
Director General (Founder/DG)
Kevin Tang
Deputy Director General (DDG)
Christine SanB
Chief Operating Officer (COO)
Mel Del Rosario
Chief Financial Officer (CFO)
Department heads and key leaders who oversee daily operations,
program implementation, and resource management.
Available Position
Chief Program Director
Available Position
HR Director
Available Position
Director of Communications & Public Relations
Available Position
Director of Fundraising & Resource Mobilization
Available Position
Director of Monitoring, Evaluation & Learning (MEL)
The Team that ensures that strategies from the executive and senior
levels are implemented effectively while overseeing daily operations.
Available Position
Program Manager
Available Position
Finance & Administration Manager
Available Position
Monitoring & Evaluation Officer
Available Position
Public Relations / Advocacy Officer
Responsible for executing projects, assisting operations,
and ensuring programs are implemented effectively at the grassroots level.
Available Position
Project Coordinator
Available Position
Community Outreach Officer
Available Position
Administrative & Logistics Staff
